I.C.E. Podcast Episode 4: Connecting With Employers on the Value of Certification

By Stephanie Dille, Danielle Sadighi, BFA, and Shelby Williamson, MBA, ICE-CCP

6.29.22

Episode Number: 4

Episode Description:

Do you know how to talk with your employer audience on the importance and value of your certification? Join members of the I.C.E. External Stakeholders Working Group (ESWG) as they share how several credentialing organizations are working with employers to promote the value of certification as well as highlights from the group's 2021 Value of Certification report (case studies on working with employer audiences).

Speakers:

Stephanie Dille, Chief Marketing Officer, Meazure Learning (host)
Danielle Sadighi, BFA, Vice President of Marketing and Sales, American Medical Certification Association
Shelby Williamson, MBA, ICE-CCP, Exam Development Manager, National Strength and Conditioning Association

Related Resource:

The ESWG was charged with creating a resource for the credentialing community that highlighted the attempts (successful or not) by organizations reaching out to the profession’s employer stakeholder audience. This task force worked diligently to produce the 2021 Value of Certification report, which consists of case studies on working with employer audiences.

Series Description:

Credentialing Insights: An I.C.E. Podcast dives in to thought-provoking discussions with subject matter experts on the topics that matter most to the credentialing community.

A transcript of this episode of Credentialing Insights: An I.C.E. Podcast is available to download here.

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Stephanie Dille, Danielle Sadighi, BFA, and Shelby Williamson, MBA, ICE-CCP

Stephanie Dille is the chief marketing officer at Meazure Learning. She has worked in various marketing roles within the testing industry for over 30 years. Dille currently serves as the chair for I.C.E.’s External Stakeholders Working Group.

Danielle Sadighi, BFA, is the vice president of marketing and sales for the American Medical Certification Association (AMCA). She has been involved in the certification industry since 1994. In her current role at AMCA, she assists training organizations, doctors’ offices and hospitals certify entry-level professionals to improve the quality of public health.

Shelby Williamson, MBA, ICE-CCP, has been working in the credentialing industry since learning about it through her own certification journey with the National Strength and Conditioning Association (NSCA) five years ago. She currently serves as the exam development manager for NSCA’s certification department, where she oversees exam development for five certifications and accreditation for three certifications.